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Brief Description
Background
With the rapid growth of the internet and mobile technology, digital marketing has become a crucial component of modern business strategies. Traditional marketing methods have evolved, requiring professionals to adapt to new technologies, platforms, and consumer behaviors. The rise of social media, search engines, and e-commerce has created a high demand for skilled digital marketers who can leverage data-driven strategies to achieve business objectives.
Overview
- CODE
PDDMAI - FEES K7,000
- LOCATION None
- CONTACTS
- DATES
4th August, 2025- 15th February 2026
Course Description
Introduction
The Professional Diploma in Digital Marketing is a specialized qualification designed to equip individuals with the skills and knowledge needed to effectively plan, execute, and optimize digital marketing strategies. It covers various aspects of online marketing, including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, analytics, and digital strategy.
This diploma is ideal for marketing professionals, business owners, entrepreneurs, and anyone looking to enhance their expertise in digital marketing to improve business growth, brand awareness, and customer engagement.
Aim
The Professional Diploma in Digital Marketing aims to equip learners with the essential knowledge, skills, and tools to effectively strategize, implement, and manage digital marketing campaigns across various online platforms.
Objectives
At the end of the program, participants should be able to:
1 Develop Core Digital Marketing Skills – Provide a comprehensive understanding of digital marketing principles, tools, and techniques.
2️ Enhance Business Growth & Brand Awareness – Teach professionals how to use digital channels to drive business growth, brand recognition, and customer engagement.
3️ Improve Practical Competency – Enable learners to apply digital marketing strategies through hands-on experience with SEO, PPC, social media, content marketing, and analytics.
4️ Adapt to Digital Trends & Innovations – Equip learners with up-to-date knowledge of evolving digital marketing trends, including AI, automation, and data-driven decisionmaking.
5️ Boost Employability & Career Advancement – Prepare professionals for digital marketing roles in corporate settings, startups, or entrepreneurial ventures.
6️ Enhance ROI & Marketing Efficiency – Train individuals to optimize digital marketing budgets, measure performance, and maximize return on investment (ROI).
Target
Marketing & Business Professionals, Entrepreneurs & Business Owners, Aspiring Digital Marketers & Career Changers, Freelancers & Consultants, Corporate Teams & Organizations.
Entry requirements.
You will need a functional computer and internet connectivity.
Course Delivery
The course will run for 6months and the mode of learning is purely online through platforms such as Google Meet and Zoom.
Teaching Methods
1. Zoom and Google Meet Online Platforms.
2. Assessments using Mulungushi E-Learning Platform.
Timing and schedules
Time: 18-19hrs Monday- Friday.
Assessment Method
1. Continuous Assessment: Assignments, Quizzes, Presentation, Digital Marketing Project (60%).
2. Exam: 40%.
Certifications
Mulungushi University certificate will be provided.
Course Outline
Course Content
Module 1: Digital Marketing Fundamentals
• Overview of digital marketing.
• Traditional vs. digital marketing.
• Consumer behaviour in the digital age.
• Digital marketing strategy development.
Module 2: Social Media Marketing
• Social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
• Organic vs. paid social media marketing.
• Social media content creation & engagement.
• Analytics & performance measurement.
Module 3: Web Analytics & Data-Driven Marketing
• Introduction to Google Analytics & tracking tools.
• Understanding key performance indicators (KPIs) Customer journey mapping & user behaviour analysis Reporting & data visualization.
Module 4: Email Marketing & Marketing Automation
• Email campaign strategy & planning.
• Email list building & segmentation.
• writing high-converting email copy.
• A/B testing & email automation.
• Email analytics & performance tracking.
Module 5: Content Marketing & Copywriting
• Content strategy & storytelling.
• Blog writing & website content optimization.
• Video marketing (YouTube, TikTok, Instagram Reels)
• Podcasting & audio content strategies Measuring content effectiveness.
Module 6: AI in Digital Marketing
• AI-Powered Content Creation & Optimization.
• Chatbots & Conversational Marketing.
• Predictive Analytics & Customer Insights.
• AI in Social Media & Marketing Automation.
• AI Video & Content Marketing.
• AI Ethics & Data Privacy.
• Future AI Trends.
Module 7: Affiliate Marketing & Influencer Marketing
• Understanding affiliate programs & commission structures Choosing affiliate networks & platforms.
• Working with influencers for brand growth.
• Measuring success in affiliate & influencer marketing.
Module 8: Digital Strategy & Planning
• Creating a digital marketing strategy.
• Budgeting & resource allocation.
• Crisis management & reputation management.
• Scaling digital marketing campaigns.
• Case studies & real-world applications.
Course coordinator:
• Names: Mr Kelly Chungu. Email address: kchungu@mu.ac.zm Phone number: 0968469153.