Introducing
CROP MARKETING
The course is designed to impart practical knowledge and skills in managing crop marketing for maize objectively. The course covers importance of marketing planning and implementation, risk appraisal, inventory management, marketing cost and revenue record, marketing audit and review.
Crop Marketing
Course Details
Background
Commodity marketing is one of the most challenging roles of a farmer in Zambia. Currently, farmers end up selling commodities at low and unprofitable prices. This could emanate from lack of knowledge in purpose of commodity production, marketing instruments, strategy and managing marketing elements to farmers’ advantage. This course attempts to equip farmers with some of these aspects with a view to change the marketing to their advantage.
Code
K2,000 Per PersonFees
Proposed Fees by SchoolLocation
OnlineContact
Dates
Course Content
- Importance and purpose of marketing
- Defining a marketing problem
- Functions of maize marketing
- Policy areas: pricing, maize features, communication and distribution
- Making a marketing plan
- Preparing a marketing strategy
- Drafting a marketing programme
- Generating a marketing cost and revenue record
- Generating income statement and balance sheet
- Making a marketing audit and evaluation
Certifications
Mulungushi University certificate will be provided